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Explore the great possibilities of
Youtube Influencer Marketing
YouTube is a powerful platform for reaching a large audience, and influencer marketing on the platform can be an effective way for brands to connect with their target audience. By partnering with relevant creators, brands can tap into their existing following and gain exposure to new audiences, ultimately helping to build their brand and drive sales.
Types of influencers
NANO- 1K TO 10K FOLLOWERS
Nano-influencers are normal social media users with a following of about 1,000 to 10,000. They are influencers at the initial stage and are still learning social media influencing by working hard with their content.
MICRO- 10K TO 100K FOLLOWERS
A micro-influencer is someone who has a higher social media following than that of an average person but less than that of a celebrity. They use their following to promote products relevant to their niches or expertise.
MACRO- 100K TO 1MM FOLLOWERS
Macro-influencers are influencers with followers ranging from 100,000 to 1,000,000. They have reasonable engagement rates and a large audience, making them ideal for brand endorsement or collaboration. Macro-influencers usually have prior experience in their chosen niche.
MEGA- 1MM+ FOLLOWERS
With more than a million followers, mega-influencers are highly prominent on social media due to their celebrity status. They're most active on social media channels where their target audience is present, and with the help of a huge fan following, they generate a ton of engagement.
WHY YOUTUBE?
Increases brand visibility on search
Whenever you do a Google search related to a topic, there are a few videos that pop up. Did you ever wonder how? Well, Google owning YouTube means that YouTube videos often appear in Google search results, and having a strong presence on YouTube can improve your search rankings on Google. By producing high-quality and engaging video content on YouTube, you can reach a larger audience and increase your visibility in both YouTube and Google search results.
Get lifelong views
Youtube videos have a long shelf life and do not disappear even after many years. This allows for a video to continue to gain views and engagement over time, potentially leading to a surge in popularity even years after it was initially posted. This is one of the benefits of using Youtube as a platform for content marketing and branding.
Can be leveraged by different industries
YouTube is a widely popular video-sharing platform that has become a powerful tool for businesses to promote their products and services. With its vast reach of over 2 billion users, it offers a huge audience for companies to market their content and reach potential customers. Additionally, with the rise of digital video in the marketing industry, YouTube has become an essential part of many companies marketing strategies.
Effectively Reaches Target Audience
YouTube is a versatile platform that offers the flexibility to experiment with different content formats. Brands can choose between long or short-form content, depending on their goals and target audience. There are many popular content types on YouTube, including tutorials, product reviews, unboxing videos, reactions, food recipes, DIY projects, and more.
